Over the past several years LA has attracted some of fashions most influential names with Hedi Slimane taking design residency, Tom Ford changing his fashion show from his routine London setting to a Hollywood catwalk and Gucci's new Creative Director Alessandro Michele shooting his debut campaign all over the streets of Los Angeles... With all the glamour and prestige of these names and the powerhouse brands behind them it is still the laid back, casual nature of ripped denim, leather jackets, surf inspired spirit, and cool shades (sunglasses), that have LA driving trends and influencing fashion globally.